We were lucky enough to bid for a building on Calvert Avenue, one of the most beautiful streets in Shoreditch.
It's housed in a store on the Boundary Estate, one of the first examples of social housing in Europe. As it's owned by the council, the overheads are really low so it was an opportunity that we couldn't refuse. Shoreditch has been at the forefront of London's social scene for nearly 20 years. People and businesses have grown up around here, the city is moving ever closer and it's now becoming a really viable retail area. Over the next five years you will see ever increasing high profile retailers moving into the area that are trying to capitalise on the wealth that is being generated here and ride the areas cache. ANTHEM has been one of the first to recognise that and house our business here.